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IUPUI School of Engineering and Technology

IUPUI School of Engineering and Technology

Design for Visualization and Communication

CGT 11100 / 3 Cr. (2 Class, 2 Lab)

An introductory design course for computer graphics majors. Students develop an understanding of the basic design elements and principles, composition and typography through exercises and projects. The focus is on visual thinking, exploring the relationship between type and image, and developing multiple solutions to a given problem.

Software
  • Microsoft Office
  • Adobe Photoshop
  • Adobe Illustrator
Outcomes

Course Outcomes (What are these?)

  • Demonstrate problem-solving skills by creating several solutions to a single problem, breaking down limitations and reinforcing the need to explore (ABET b).
  • Increase their vocabulary and communication skills (ABET f).
  • Understand basic design principles and how they are applied in graphic design (ABET c, f, i).
  • Understand the creative potentials of typography both as forms of communication and as graphic elements (ABET c, i).
  • Understand basic color theory and how it is applied to graphic design (ABET f).
  • Understand the importance of deadlines (ABET e).

CGT Student Outcomes (What are these?)

(b) An ability to analyze a problem, and identify and define the computing requirements appropriate to its solution.

(c) An ability to design, implement, and evaluate a computer-based system, process, component, or program to meet desired needs.

(e) An understanding of professional, ethical, legal, security and social issues and responsibilities.

(f) An ability to communicate effectively with a range of audiences.

(i) An ability to use current techniques, skills, and tools necessary for computing practice.

Topics
  • Elements of Art
  • Principles of Design
  • Strategic Planning
  • Designing with Type
  • Layout
  • Logos, Symbols and Pictograms, Logo Development
  • Advertising and Corporate Identity
What You Will Learn

Elements of Art

  • Define, discuss, demonstrate, analyze, design and defend the Elements of Art through class discussion, assignments and critique sessions
    • Line, shape, color, texture, format

Principles of Design

  • Define, discuss, demonstrate, analyze, design and defend the Principles of Design through class discussion, assignments, and critique sessions
    • Balance, emphasis, movement, rhythm, repetition, unity, visual hierarchy

Strategic Planning

  • Define and develop a Strategic Plan utilized in design work and processes
    • Target audience, copy points, attitudes, single message

Designing with Type

  • Define, discuss, demonstrate, analyze, design and defend Typography principles through class discussion, assignments, and critique sessions
    • Nomenclature and communicative value of type

Layout

  • Define, discuss, demonstrate, analyze, design and defend Layout principles through class discussion, assignments, and critique sessions
    • Underscore Elements of Art and Principles of Design as they relate specifically to Layout

Logos, Symbols and Pictograms, Logo Development

  • Define, discuss, demonstrate, analyze, design and defend Logo, Symbols and Brand Development principles through class discussion, assignments, and critique sessions
    • Definition and importance of logos
    • Classification

Advertising and Corporate Identity

  • Define, discuss, demonstrate, analyze, design and defend Advertising Design principles through class discussion, assignments, and critique sessions